By: Thomas Palmer
On our third day of South by South West, I attended a panel titled “Create Additional Revenue as an artist.” Entering this event, I was expecting creative strategies to make extra money off my brand without breaking the bank, but I was highly disappointed. Unfortunately, the panel consisted of very general statements regarding monetization in the music industry and honestly seemed more like an advertisement tool for their mobile application rather than an educational discussion. The speakers included Roland Williams, A&R at Digital Dope, and co-founders of BV Mobile Apps Marshall Lyons and Gerald Olivari. Although the app seemed useful and I plan on using it, the panel itself was only a surface level discussion regarding show bookings, merchandising, and sync licensing.