SXSW 2019 – Jason Reddick (Mentorship)

By Thomas Palmer

 On Saturday, the final day of the SXSW Music Conference, I attended a mentorship and sat down with Jason Reddick. Jason is the associate director of ASCAP. ASCAP is a performance rights organization that collects royalties on the behalf of artist, while helping them land writing, production, and synchronization placements.

He not only gave me a good response to my personal music, but gave me invaluable tips on the music industry. The one that stuck out the most to me was our discussion about the value of a record label. My initial question was something to the effect of “Do we even need labels anymore in this climate?” His response was “It’s all about what works for you.” It was simple, but it stuck. How are you going to distribute your music? How are you going to market your music?

In many cases an artist and his immediate team do not have the infrastructure nor network to reach the masses, but the record label does. The trick is coming to them with enough leverage to negotiate the terms of the agreement in favor of yourself. This takes groundwork. I’m ready for the groundwork.