San Antonio

Learning How to Live Tweet 101

By Cole Gibson

Seeing people live tweet events such as games, concerts, and conferences can seem pretty easy until you're the one who has to do it. That's something I figured out the hard way, when I posted on twitter that I would be live tweeting the League of Legends World Championship Semifinals match between Cloud9 and Team WE. 

In a five game series, I didn't make it past Game Two before I gave up. It was late, the games were too good, and I wasn't getting the traction I desired. Having to clip videos, compile live stats and describe game-changing plays in 140 characters or less was an unanticipated challenge that apparently I wasn't up to par for. 

That's why, while at CBI, I attended the panel on live tweeting and growing your sport audience. 

The panel was short and sweet, but packed in a lot of insightful information. For example, the key to good live tweeting is packing as much information in as concise a manner as possible, or put simply, keep things short, sweet and to the point. 

Be sure to involve the time and score when giving updates, and make sure to engage with your audience and most importantly, do your prep work in order to make good, insightful tweets before, during and after a game. 

Another tip, something I never thought of, was to not bombard your audience with tweets. While there can be a lot of action in a game, try to post 3-4 tweets per quarter, half or inning depending on the sport you are covering. Also, make sure to cover the big moments for your team (broken records, season milestones, etc.) and use the proper hashtags so that your each the max number of people. 

Twitter polls are also a good form of interaction when tweeting, and the last two tips: At the start of the game it is always good to tweet a picture of the court or field and/or the players, and when formatting your tweets (emojis, memes, gifs, etc.), KNOW YOUR AUDIENCE. 

The fact that so much information was dispensed in 20 of the 50 minutes the panel had allotted to them to speak was astounding. My hope is to use this info in my next attempt at live tweeting, and I think you should too.